Lawrence Francis (IG: @interpretingwine / Twitter: @winepodcast) has achieved an incredible feast by producing and broadcasting almost 450 episodes in little more than three years! He has been talking to winemakers, trade professionals, wine writers and experts including 19 Masters of Wine and six Master Sommeliers.
In a conversational style, he explores in long-format episodes and series everything about wine up to very technical aspects that is great to listen to. At www.interpretingwine.com, he has built a platform for anyone the global wine trade seeking an effective way to tell your brand story and that want to discover how audio can help them achieve its goals. So, it’s fair to say that few people in the industry understand how to communicate with the wine trade using podcasts better than Lawrence.
I hope you enjoy this conversation with Lawrence Francis!
Connect with Lawrence Francis:
Website / Facebook / Instagram / Twitter
What we talked about
- Lawrence talks about his transition from being a trained psychologist to the world of wine and how he started his podcast in Spain
- How being turned down turned out to be a blessing in disguise
- Lawrence talks about what works best
- The personal relationships he has built recording 400 episodes in person and how hat has changed due to the Covid crisis
- Why there is nothing like sitting down with people and share a bottle
- The advantages of audio content over written and video and why audio is only going to get more popular
- Why despite what social media would like to teach us about short attention spans, we actually love long content
- How far is Lawrence from signing his own $90 million recording deal
- How clubhouse and other audio-based social media will add a lot more fuel onto the fire
- Talking about his work with wineries and wine regions and the value podcasts bring
- Why the incredible length of the average engagement of wine podcasts will shock you
- Why podcasting works so much better for wine than other media and are emotionally more involved
- How to experience the power of audio
- The future of podcasting and why clubhouse is only the beginning of the audio revolution
- All you need to know about setting up a podcast and when and why it might be better to work with a pro like Lawrence
- Innovation in tasting notes and how winemakers can use it
- Why he wouldn’t change anything if you could go back in time
People mentioned:
- Joe Rogan
- Claire Carver, Big Table Farm
Links from the Episode:
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